What is the more important metric in the dashboard? Hits or Visits?

Answer:

“Hits” and “Visits are both very important metrics to gauge online success. And while they are both very similar, there is a distinct difference.

A “Hit” is calculated every time the page in question is loaded. Another way to phrase this would be “Impressions”. This is a term you may see more widely used in the industry, for example, on Facebooks Advertising dashboard.

A “Visit” on the other hand, is a more specific metric and it refers to the actual number of users that visited the webpage in question; calculated by tracking the IP addresses of your visitors. So you may get 145 “Hits” to your webpage but many of them may have come from the same users; which is where “Visits” or “Unique Visitors”, as you may have seen it referred to in the industry, comes in handy.

When determining which metric is more important, that varies depending on your marketing goals.

Some may lean towards “Hits” because it lines up with their marketing goals at the time, while others may lean towards “Visits” based on their marketing goals.

It is entirely dependent on the goal of your marketing efforts. But each statistic has its own merit and use depending on the situation.